Black Friday 2021 ad analytics: Amazon, Walmart, Target, Newegg and more slash prices in the latest deals

This story is part of 2021 Holiday Gift Guide, our list of ideas, by theme, by recipient and by price, to help you discover the ideal gift.

Black friday is not just a day, it is a week, a month, a season. And the big event is already upon us, with retailers such as Walmart, Target, Best Buy, Amazon and others outlining their full plans and specific offers for Black Friday week. This includes significant price cuts on favorites including Apple devices, Sony and Bose headphones, and even online availability for the PS5 and Xbox Series X. Thanks to retailers who “leaked” their list of discounts from prices via newspaper circulars, available online a few days before, know us the difficult dates: Target’s offers will start on November 21 and Walmart will start on November 22.

Want to see the details? We’ve put together links to the online flyers here so you can browse them at your leisure. In the meantime, we compile and organize our favorite offers available now and soon. Whether you plan to shop at Walmart, Target, Best Buy, Macy’s, Kohl’s, Costco, Lowe’s, or elsewhere, this is your best place to start. Keep checking. We will update this list regularly as new circulars are published.

The latest additions here are Walmart (updated), Target (updated), Office Depot, Staples, PetSmart, and Lowe’s.


Walmart’s first “Deals for Days” events have ended and we now have details of its true Black Friday sale, which begins Monday, November 22. Walmart has posted an interactive ad analysis of the upcoming sale on its website. you can check it below. Note that the retailer is promising online availability of the PS5 and Xbox Series X, as well as AirPods Pro starting at $ 159 (a new all-time low price).

Read more: The best Black Friday deals at Walmart

Amazon / Screenshot by CNET

Amazon doesn’t have a traditional “newspaper flyer”, but the company’s press release detailed some of the bigger deals to expect. More importantly, Amazon already has a live Black Friday deals section on its site where it has a long list of discounts, including discounts of up to 50% on Amazon devices like the Fire TV Stick 4K.


Staples has released a two-page preview of Black Friday for deals valid November 21-27.


Macy’s will be running Black Friday deals from November 23-27. You can preview the store’s 56-page ad below.


Kohl’s has a ton of deals for Black Friday which you can preview below. Simply enter your zip code to find listings for the store closest to you. Offers are valid November 21-26.


Check out Costco’s Black Friday deals, which begin online November 25 and in-store November 26-29.


Dell is dropping the prices of a ton of great computers and accessories. His Black Friday Sneak Peek deals are live now. Check out the savings on the Dell landing page below.


Lenovo offers a wide variety of products – not just computers – during its Days of Doorbusters event which runs through December 16. Check out Lenovo’s 20-page e-catalog for the 2021 holidays, covering Black Friday and Cyber ​​Monday sales, below.


JCPenney has Black Friday deals throughout the month.


Belk posted a seven-page ad for his Black Friday Bash from November 19-27. You can preview the offers below.

Home Depot shoppers can check out the retailer’s 91-page holiday catalog below for seasonal savings.

Office depot

The Office Depot Black Friday deals will be available online on November 25 and will be available in stores on November 26 and 27. Find out below what kind of savings you can expect.

PetSmart / Screenshot by CNET

PetSmart’s Black Friday Preview features savings on everything from aquariums and small pet beds to cat litter. Offers valid online November 25, with physical locations joining November 26. Some live pets will also get a 50% discount in stores.

Lowe’s / Screenshot by CNET

Lowe’s Seasons of Savings has early bird savings for Black Friday happening now, with deep discounts on appliances, power tools, holiday decorating, and more. Prices valid from November 11 to 17. We will update as more offers are released.

JoAnn / Screenshot by CNET

The first Black Friday deals are live in JoAnn stores from November 11-23.

Large lots / screenshot by CNET

Big Lots has already started the first Black Friday deals, with price drops in the store November 13-28.

Newegg / Screenshot by CNET

Check out Newegg’s ad analysis to see Black Friday deals available November 22-27.

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