Hard Rock International delivers on its ‘Save the Planet’ pledge by ‘Going Dark’ for Earth Hour in partnership with the World Wildlife Fund

Global hotel brand conserved nearly 391,800 kilowatts of electricity by participating in the world’s largest grassroots environmental movement at more than 100 properties

HOLLYWOOD, Florida., April 21, 2022 /PRNewswire/ — As part of Hard Rock International’s ongoing commitment to “Save The Planet”, the world-renowned brand has once again partnered with the World Wildlife Fund (WWF) to participate in its annual Earth Hour movement. In an effort to support the planet and inspire others to take action, 114 hotels, cafes and casinos in two dozen countries saved nearly 391,800 kilowatts of electricity this year; enough to power more than 1,500 outdoor concerts and significantly surpassing its 2019 and 2021 results. Together, Hard Rock International and the World Wildlife Fund have helped conserve more than 603,000 kilowatts to date through the Earth Hour movement.

The World Wildlife Fund’s annual Earth Hour global environmental event encourages countries, businesses and iconic sites to hold events and turn off the lights to raise awareness for action on climate change. Hard Rock hotels, cafes and casinos participated by “going dark” on Saturday March 26 for one hour from 8:30 p.m. local property time. Meanwhile, guests in the restaurants, bars, Rock Shops®, hotel rooms, lobbies and outdoor areas of the properties were able to enjoy candlelit dinners, acoustic musical performances, flame shows, sustainable cocktail promotions and of ROXITY Kids Club events.

“Hard Rock is thrilled to once again partner with the World Wildlife Fund and support the important work they do in bringing our ‘Save The Planet’ commitment to life during Earth Hour,” said Paul Pellizari, Vice President of Global Social Responsibility for Hard Rock International. “We hope that through the company-wide contribution of nearly 391,800 conserved kilowatts, our hotels, cafes and casinos will inspire others and show how simple habits can help preserve nature for generations to come. .”

In addition to Earth Hour, Hard Rock supported the World Wildlife Fund throughout April by inviting all team members from 68 countries to join its “Save The Planet” Global Trivia Challenge. Engaging and informative questions focusing on plastics and food – two areas of environmental impact that closely impact Hard Rock’s operations – were led by experts from WWF, Erin Simonresponsible for plastic waste and activity, and Pete PearsonSenior Director and Global Head of Food Waste and Loss.

Images and videos of Hard Rock’s participation in Earth Hour can be found here.

About Hard Rock®
Hard Rock International (HRI) is one of the world’s most recognized companies with locations in 68 countries spanning 253 locations that include owned/licensed hotels, casinos, Rock Shops®, performance venues and cafes managed. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sports betting, retail sports betting and internet gaming platform. Starting with an Eric Clapton guitar, Hard Rock has the world’s largest and most valuable collection of authentic musical memorabilia with over 86,000 pieces, which are displayed at its locations around the world. In 2021, Hard Rock was honored as one of Forbes Magazine’s Top Diversity Employers, Top Employer for Women, and Top Employer in Travel and Leisure, Games and Entertainment. Hard Rock was also named one of America’s Best Managed Companies by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in the North America Hotel Guest Satisfaction Study by JD Power for the third consecutive year in 2021. The brand is owned by parent HRI entity The Seminole Tribe of Florida. For more information about Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

SOURCE Hard Rock International

About Erin Redding

Check Also

September 5, 2022 Russia-Ukraine News

The last operating reactor at the Zaporizhzhia nuclear power plant has been disconnected from the …