Mango digital marketing highlighted – Journal

LAHORE: A three-day Mango Festival focusing on branding and digital marketing concluded at Multan Muhammad Nawaz Sharif University of Agriculture (MNSUAM) on Tuesday.

The festival started on Sunday with the mango dish-making competition and 30 organizations and individuals submitted about 200 dishes.

A seminar was also organized under the title of mango digital branding and marketing where Ali Iqbal made a presentation on “Digital Mango Marketing: Opportunities and Challenges”.

He gave information on sales, sourcing, inventory management and operational issues of digital marketing and explained maintaining the relationship and defining the process from producer to customer.

Progressive producer Rabia Sultan appreciated the university’s role in leading and organizing training events for the farming community.

She pointed out that linkages with farmers should be improved with online forums and monthly zoom sessions.

She said training was needed for post-harvest management and quality assurance would start at the farm level.

She said small, on-farm pulp mills with well-trained staff and a collaborative approach were needed, and training in digital marketing would allay farmers’ fears of using this cutting-edge technology.

Mango Growers Association President Zahid Gardesi emphasized the adoption of innovative practices in post-harvest technologies.

Dr. Ayesha Hakim, a teacher, gave information on AI mango quality control based on camera identification.

MNSUAM Vice Chancellor Prof. Dr. Asif Ali said the mango industry has the potential to advance in the international export market.

He said there were several challenges to overcome in reaching the export market, but they could excel with a hard-working and learning attitude.

He said growers should be part of mango supply chain management and that youth are the future of the farming business.

He said MNS Multan University of Agriculture gives first priority to the agricultural community. During the closing ceremony, the VC thanked all the stakeholders for their participation in the festival.

He pointed out that it is the university’s top priority to highlight the importance of mango in this region and that the mango festival has now become the hallmark of the city.

The VC said the university’s vision is to increase mango exports in the coming years.

He said the agricultural community is the university’s top priority.

Posted in Dawn, July 6, 2022

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