Newspaper Advertising Market Forecast Report to 2028 – Type of Outlook, Vertical Study, Significant Companies and Profit Margin Analysis by Million Insights

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According to a new report available with Million Insights, the Global Newspaper Advertising Industry Research Report offers in-depth insights into sales channels, challenges, opportunities and the impact of COVID-19. It also offers ready, data-driven answers to several industry-level questions.

The Global newspaper advertising market the size is expected to reach $19.3 billion by 2028, according to a new report from Million Insights. The market is expected to grow at a CAGR of -3.6% from 2021 to 2028. The rapidly growing digitalization in emerging economies has witnessed a significant contraction in recent years and is expected to decline over the forecast period. Growing acceptance of print advertisement among various industries in recent years to offer information about their company and products is expected to accelerate the growth of the market. Additionally, the growing efficiency of newspaper advertising in developing countries owing to the large number of subscribers globally is driving the market.

Additionally, newspaper advertising is rapidly gaining popularity due to increased customer engagement and enhanced brand awareness, which is accelerating the growth of the market. Additionally, a lockdown situation was observed during the COVID 19 pandemic, and it negatively impacted the market due to many advertisers cutting their marketing budgets or suspending their advertising spending during this period. Additionally, increased spending on print advertising after the easing of several restrictions is expected to boost the market growth over the forecast period.

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US newspaper advertising market size, by type, 2018-2028 (USD billion)

The daily newspaper segment dominated the market and accounted for the largest revenue share of approximately 65.0% in 2020. The segment is expected to witness a CAGR of -3.8% from 2021 to 2028. The growing transformation of the print newspaper in digital newspaper is restraining the growth of the market. However, the circulation of daily newspapers is gradually decreasing, which should slow down the growth of the segment. Additionally, technological advancements such as augmented reality and virtual reality are making print advertising more visceral and engaging.

The automotive segment dominated the market and accounted for the largest revenue share of over 15.0% in 2020. The increase in print advertising spending by the automotive industry to promote its vehicles and build brand awareness is accelerating market growth. Additionally, the increasing popularity of newspaper advertising for automobile marketing owing to the high conversion rate of ads is further accelerating the growth of the market. Additionally, increasing adoption of digital newspapers by automotive brands to promote their new launch and new products across the globe is hampering the growth of the market.

Asia-Pacific dominated the market and accounted for the largest revenue share of 35.0% in 2020. The segment is expected to grow at a CAGR of -2.7% from 2021 to 2028. Rising investments in online video advertising by different verticals is hampering the growth of the market. Growing urbanization and rising brand awareness of a particular product through various advertising tools is restraining the growth of the market. This can be attributed to the increase in newspaper advertising spending in emerging countries like China, India, and Japan due to the huge consumer base. Moreover, India has a steady growth in the print media industry compared to other countries, which in turn is likely to support regional demand.

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https://www.millioninsights.com/snapshots/newspaper-advertising-market-report

Global newspaper advertising market share, by vertical, 2020 (%)

Newspaper Advertising Market Report Highlights

• Asia-Pacific is expected to register the largest revenue share of over 35.0% in 2020 due to growth in the print advertising industry

• Weekly newspapers segment expected to forecast fastest CAGR of -2.8% from 2021 to 2028 due to growing adoption to promote group awareness

• Automotive segment held the largest revenue share of over 15.0% in 2020 due to increasing new product promotion activity

• Europe is expected to experience the second fastest CAGR of -3.2% between 2021 and 2028 due to increased newspaper advertising spending

Segmentation of the newspaper advertising market

Million Insights has segmented the global newspaper advertising market on the basis of type, vertical, and region:

  • Newspaper Advertising Type Outlook (Revenue, USD Million, 2017 – 2028)
    • Daily newspaper
    • Weekly newspaper
    • Others
  • Newspaper Advertising Industry Vertical Outlook (Revenue, USD Million, 2017-2028)
    • Automotive
    • Financial services
    • FMCG
    • Media and Entertainment
    • Retail
    • Immovable
    • Education
    • Others
  • Newspaper Advertising Regional Outlook (Revenue, USD Million, 2017 – 2028)
    • North America
    • Europe
    • Asia Pacific
    • Central and South America
    • Middle East and Africa

List of Newspaper Advertising Market Key Players

  • Gannett Co. Inc.
  • Nine Entertainment Co.
  • Schibsted Media Group
  • The New York Times
  • Axel Springer SE
  • Daily Mail and General Trust
  • Gruppo Editoriale L’Espresso
  • Johnston Press

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