Serena Williams does not remain silent in the face of an oversight The New York Times.
The newspaper, which ran a story about Williams raising a whopping $111 million for his new venture capital fund (which focuses on ‘early stage’ companies and aptly named Serena Ventures) made several questionable decisions in its print release of the story in addition to one major mistake.
For starters, the 23-time Grand Slam champion wasn’t named by name in the article’s title, but rather dubbed “Tennis Star.”
This oversight might raise a few eyebrows, but combined with the small display of articles towards the side and bottom of the page, it didn’t make Williams feel so good.
Related: Serena Williams Publicly Launches Venture Capital Fund Called Serena Ventures
But perhaps worst of all was that the NYT chose to include a photo of Williams but actually printed a photo of her twin sister, seven-time Grand Slam champion Venus Williams.
Serena Williams took to Twitter to vent her frustrations in a short but powerful statement.
“No matter how far we’ve come, we’re reminded that it’s not enough. That’s why I raised $111 million for @serenaventures. To support founders who are neglected by entrenched systems woefully oblivious to their biases,” Williams wrote on social media. “Because even I am forgotten. You can do better, @NYTimes.”
Williams’ response garnered over 16,600 likes on Twitter and over 4,100 retweets, including quoted retweets.
Many fans rallied behind the athlete in support, calling the mistake “disgraceful” and “disgraceful”.
— Luvvie is the #ProfessionalTroublemaker (@Luvvie) March 2, 2022
Using a photo of Venus for an article on @SerenaWilliams and his new project @SerenaVentures is something I wouldn’t expect from my kid’s high school newspaper. Do better @NYTimes https://t.co/wfcoD1BIrj
— Suzanne John Lewis Voting Rights (@kilonova_gold) March 2, 2022
So many things wrong with it! First of all, why don’t you check the name of Serena Williams, the greatest tennis star of all time, in the title? Why is she just a generic “tennis star”? And most glaringly, why would you include a picture of HER SISTER not her and label Venus as Serena? ! https://t.co/WzAoZo0erD pic.twitter.com/2sNpLw1mp4
— Michelle_BYoung (@michelle_byoung) March 2, 2022
This is outrageous…..after all these years you still can’t get a picture of Serena and NOT Venus properly! wow https://t.co/mzXWkTdvVw
— Rennae Stubbs OLY (@rennaestubbs) March 2, 2022
— Jackie (December) Penn (@JackiePenn18) March 2, 2022
Hey @NYTimes this “tennis star” has a very recognizable name, try to use it.
Plus, there are countless photos of her available and yet you used one of her sister.
Fix it. And do better. https://t.co/dyqkDY3Obv
— Rebel Scum (@AprilTara) March 2, 2022
First off, using the image of Venus as if you don’t know what Serena looks like is unacceptable, but insulting her further by relegating her to just a “tennis star” is INSANE. IMO very inexcusable. https://t.co/pPVywifr04
— Terrika (@SheKnowsSports) March 2, 2022
I literally can’t believe this happened. https://t.co/nwUSonk3Rb
— Michelle Jackson (@MichLovesMoney) March 2, 2022
This is a systemic failure at every level of The New York Times.
— Mike Rundle (@flyosity) March 2, 2022
the NYT shortly after tweeted a statement directly in response to Williams regarding the misprint.
Related: Serena Williams Continues To Show Us How To Rise Above The Noise
“It was our mistake. It was due to an error in selecting the photos for the print edition, and it did not appear online,” the Tweet read. “A correction will appear in tomorrow’s paper.”
It was our mistake. This was due to an error when selecting the photos for the print edition, and it did not appear online. A correction will appear in tomorrow’s newspaper.
— NYT Business (@nytimesbusiness) March 2, 2022
However, many still didn’t, with many calling the newspaper‘s response “no apology”.
“I was a photo editor for years. No way would I make that mistake because our editing was rigorous.” Lisa Thais Tweeted in response. “You make these mistakes almost daily. And it shows.”
Serena Ventures is a venture capital firm that currently has more than 60 investments in its portfolio, including Propel, Cointracker and Masterclass.
“The venture capital ecosystem needs an inclusive player with the platform to implement large-scale change, and this fund gives us the opportunity to take our mission to the next level,” the company said. said in a press release. “The best is yet to come.”
Williams manages SV alongside Alison Rapaport.