Serena Williams slams newspaper for using questionable headline and bad photo: ‘Do better’

Serena Williams does not remain silent in the face of an oversight The New York Times.

Marco Piraccini/Archivio Marco Piraccini/Mondadori Portfolio via Getty Images

Marco Piraccini/Archivio Marco Piraccini/Mondadori Portfolio via Getty Images

The newspaper, which ran a story about Williams raising a whopping $111 million for his new venture capital fund (which focuses on ‘early stage’ companies and aptly named Serena Ventures) made several questionable decisions in its print release of the story in addition to one major mistake.

For starters, the 23-time Grand Slam champion wasn’t named by name in the article’s title, but rather dubbed “Tennis Star.”

This oversight might raise a few eyebrows, but combined with the small display of articles towards the side and bottom of the page, it didn’t make Williams feel so good.

Related: Serena Williams Publicly Launches Venture Capital Fund Called Serena Ventures

But perhaps worst of all was that the NYT chose to include a photo of Williams but actually printed a photo of her twin sister, seven-time Grand Slam champion Venus Williams.

Serena Williams took to Twitter to vent her frustrations in a short but powerful statement.

“No matter how far we’ve come, we’re reminded that it’s not enough. That’s why I raised $111 million for @serenaventures. To support founders who are neglected by entrenched systems woefully oblivious to their biases,” Williams wrote on social media. “Because even I am forgotten. You can do better, @NYTimes.”

Williams’ response garnered over 16,600 likes on Twitter and over 4,100 retweets, including quoted retweets.

Many fans rallied behind the athlete in support, calling the mistake “disgraceful” and “disgraceful”.

the NYT shortly after tweeted a statement directly in response to Williams regarding the misprint.

Related: Serena Williams Continues To Show Us How To Rise Above The Noise

“It was our mistake. It was due to an error in selecting the photos for the print edition, and it did not appear online,” the Tweet read. “A correction will appear in tomorrow’s paper.”

However, many still didn’t, with many calling the newspaper‘s response “no apology”.

“I was a photo editor for years. No way would I make that mistake because our editing was rigorous.” Lisa Thais Tweeted in response. “You make these mistakes almost daily. And it shows.”

Serena Ventures is a venture capital firm that currently has more than 60 investments in its portfolio, including Propel, Cointracker and Masterclass.

“The venture capital ecosystem needs an inclusive player with the platform to implement large-scale change, and this fund gives us the opportunity to take our mission to the next level,” the company said. said in a press release. “The best is yet to come.”

Williams manages SV alongside Alison Rapaport.

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