Warner Bros. Discovery has found its chief diversity and inclusion officer, filling one of the last senior roles at the company headed by David Zaslav.
Asif Sadiq has been named Global Director of Diversity, Equity and Inclusion for the company, reporting to Zaslav and WBD Chief Human Resources Officer, Adria Alpert Romm. Sadiq was most recently Head of Diversity, Equity & Inclusion, International for WarnerMedia.
In his new role, he will lead the company’s strategy and DE&I team, expanding and building on initiatives that were in place at Discovery Inc. and WarnerMedia prior to the merger.
He will also chair what the company calls its Business Diversity Council and Creative Diversity Council.
The corporate council will include leaders from WBD’s sports, games, technology, revenue and business groups and will oversee company-wide diversity programs for employees.
The creative consultancy “will help ensure that DE&I is integrated into the development, production and distribution process,” the company said. Members of the creative council will include HBO chief Casey Bloys; Channing Dungey, head of Warner Bros. TV; Chairman of Warner Bros. Television Group; Pamela Abdy and Mike DeLuca, directors of Warner Bros. cinema; and Kathleen Finch, Head of US Networks.
“Having a diversity of thought, ideas and experiences is so critical to the success of any business, especially a creative business like Warner Bros. Discovery. We want our employees to be able to thrive as themselves, while using the power of storytelling to not only entertain audiences around the world, but to open minds and inspire action. And I can think of no better leader than Asif to ensure we champion the most thoughtful and impactful diversity, equity and inclusion agenda,” Zaslav said in a statement. “He brings an impressive track record of success at WarnerMedia and beyond, and his extensive international experience makes him the ideal candidate to build and lead a truly global team and impactful DE&I strategy.”